We are looking for a talented and entrepreneurial-minded Digital Marketing Specialist to join our growing Marketing team. This is an excellent opportunity for someone who likes to use both the analytical and creative sides of the brain—a technical marketer with skills in marketing automation and digital marketing. In this role you will help develop and optimize our automated marketing campaigns across multiple digital channels, in addition to contributing to other marketing initiatives. If you are passionate about working with a talented team in a high-paced work environment, we would love to hear from you.

Crank Software is an Ottawa based company and our product, Storyboard Suite, enables developers and designers to create and deploy rich user interfaces for embedded systems. 

 

You are:

  • Passionate about marketing, growth, data, and technology
  • Focused on delivering results while helping to build the Crank Software brand
  • Comfortable with multi-tasking and wearing many hats…sometimes at the same time
  • A team player but also able to work independently and solve problems
  • Motivated to be resourceful, innovative, and entrepreneurial
  • Social media and SEO savvy

 

If this resonates with you, you may be interested in the Digital Marketing Specialist position at Crank Software.  We can promise that no two days will be the same, but will probably include some of the following responsibilities:

  • Forecast, track, and report on campaign effectiveness metrics as well as overall ROI to internal stakeholders
  • Work closely with the marketing, design, and sales teams to meet deadlines and execute campaigns
  • Apply email and digital marketing best practices and determine new opportunities that will improve the customer experience
  • Assist in developing campaign strategies and plans
  • Drive and make recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)
  • Collaborate on the targeting and customer segmentation for digital campaigns
  • Build and maintain campaign landing pages/ environments
  • Manage events and webinars
  • Consume chocolate-covered almonds (unless allergic)

 

Preferred skills and experience:

  • 2+ years of related experience in digital marketing high-tech software/services environment
  • Degree or diploma in Marketing, Business, or relevant field of study*
  • Experience with website CMS (Drupal & WordPress), digital tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (HubSpot, Marketo, etc)
  • Familiarity with tagging, tracking, and testing email and digital ad campaigns
 
We recognize that each employee brings a unique set of skills and experience to help us achieve success. We want to hear your story. Send your resume to: careers@cranksoftware.com
 
*Don’t have a degree in these fields but you have the experience and portfolio to rock the opportunity regardless? We encourage you to apply and knock our socks off with your marketing prowess.