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Our story
Shift your embedded GUI development into high gear with Crank & Storyboard
As embedded UI software developers (and trail riding enthusiasts), the founders of Crank were all too familiar with the frustrations of the traditional GUI design and development process. Having to wait for others to complete their portion of the project or being asked to make last-minute design changes that required redevelopment work were just a few of the hurdles they encountered on a regular basis. With over 25 years of industry experience, they knew there had to be a better way to innovate - and thus, Crank and Storyboard were born.
They chose to name the company after the crankset of a bike for the pivotal role it plays in transforming movement into powerful momentum for the rider, essentially making hard things easier, something they knew Storyboard would do for embedded development teams.
Close to two decades later, Crank has continued to help revolutionize the GUI development process for development teams around the world, eliminating the pain of trying to recreate the smartphone experience on smaller microcontrollers and seamlessly integrating last-minute design changes into the application without disrupting code... or delaying delivery of the final product.
With Storyboard's intuitive all-in-one tool design, they were able to bring their innovative ideas to life and quickly become the go-to embedded GUI design and development tool for top semiconductor hardware partners and brands around the world.
